Can a Facebook Ad Account Be Transferred?

Meta does not support direct transfer of advertising account ownership.

An ad account always belongs to the Business Manager where it was originally created.

However, you can still:

• add a new administrator;
• transfer control of the Business Manager;
• grant access to another agency.

This allows the new owner to fully manage advertising campaigns.

When Account Transfer Is Needed

Transferring advertising access may be necessary in several situations.

• changing marketing agencies;
• selling a business;
• transferring advertising management within a company;
• working with freelancers.

It is important to perform the transfer correctly to avoid losing advertising data.

Method 1: Add a New Administrator

The simplest method is adding a new administrator to the advertising account.

To do this:

1. open Business Manager;
2. go to Business Settings;
3. select Ad Accounts;
4. click Add People.

After that you can assign the administrator role.

An administrator receives full control over advertising campaigns.

Method 2: Transfer Business Manager Control

If the advertising account belongs to a Business Manager, you can transfer the entire business structure.

Steps include:

• add a new administrator;
• grant full permissions;
• remove the previous administrator.

After that the new owner will control the Business Manager.

Method 3: Grant Access to an Agency

If a marketing agency manages advertising, you can simply grant partner access.

To do this:

1. open Business Settings;
2. go to the Partners section;
3. click Add Partner;
4. enter the agency’s Business ID.

This is a safe way to collaborate with agencies.

What Happens After Access Is Granted

After adding a new administrator, that person can:

• launch advertising campaigns;
• edit advertisements;
• change budgets;
• manage audiences.

However, some account settings may still remain restricted.

Limitations of Ad Account Transfers

Meta has several important limitations regarding account transfers.

• ad accounts cannot be moved between Business Managers;
• deleted accounts are difficult to restore;
• some data may remain with the original owner.

Because of this it is important to plan the transfer carefully.

How to Prepare an Account for Transfer

Before transferring access, it is recommended to:

• check payment methods;
• export advertising statistics;
• review user roles;
• update contact information.

This helps prevent problems after the transfer.

Security During Account Transfer

Security is extremely important when transferring advertising access.

• enable two-factor authentication;
• verify Business Manager IDs;
• limit employee access;
• monitor payment methods.

These steps help protect advertising budgets and data.

Common Mistakes When Transferring Accounts

• removing the old administrator too early;
• giving access to unknown agencies;
• not verifying Business Manager ownership;
• using personal accounts instead of business accounts.

These mistakes can result in losing control of advertising campaigns.

❓ FAQ — Frequently Asked Questions

Can a Facebook ad account be fully transferred?
No, but full administrative access can be granted.

Can the account be moved to another Business Manager?
No, once it is added to a Business Manager it cannot be transferred.

How can an agency get access?
Through Business Settings using the Partners section.

Can the previous owner be removed?
Yes, after adding a new administrator.

What should be done when selling a business?
Transfer Business Manager control.