What Is Facebook Business Manager

Business Manager is a platform created by Meta that allows companies to manage business assets in one place.

Through Business Manager you can:

• create advertising accounts;
• manage Facebook Pages;
• control advertising budgets;
• add employees and partners.

This makes advertising management more organized and secure.

Why You Need Business Manager

Using Business Manager offers several important advantages.

• separation between personal and business accounts;
• employee access management;
• management of multiple advertising accounts;
• improved security.

This is especially important for companies and marketing agencies.

Step 1: Create a Business Manager

To create a Business Manager account, follow these steps:

1. go to business.facebook.com;
2. click “Create Account”;
3. enter your company name;
4. provide a business email address.

After completing these steps a new Business Manager account will be created.

Step 2: Add a Facebook Page

After creating Business Manager you can add a Facebook Page.

To do this:

1. open Business Settings;
2. go to the Pages section;
3. click “Add Page”.

You can:

• add an existing page;
• create a new page;
• request access to a client’s page.

Step 3: Add an Advertising Account

To run ads you need to add an advertising account.

Steps include:

1. open Business Settings;
2. select Ad Accounts;
3. click “Add”.

You will see three options:

• create a new account;
• add an existing account;
• request access to a client’s account.

Step 4: Add Employees

Business Manager allows you to add employees and assign roles.

To add a team member:

1. open Business Settings;
2. go to Users → People;
3. click “Add”.

Enter the employee’s email address and assign access permissions.

User Roles

Meta offers several types of user roles.

• Admin — full access;
• Employee — limited access;
• Advertiser — ad management;
• Analyst — analytics access.

It is recommended to give employees only the permissions they need.

Adding Partners

If you work with a marketing agency, you can add them as a partner.

To do this:

1. open Business Settings;
2. go to the Partners section;
3. click “Add Partner”.

Enter the partner’s Business ID.

Security Setup

To protect advertising accounts it is important to configure security settings.

Recommended steps:

• enable two-factor authentication;
• limit employee access;
• review activity regularly.

Adding Facebook Pixel

Facebook Pixel allows businesses to track user activity on websites.

It helps:

• measure conversions;
• create custom audiences;
• optimize advertising campaigns.

The Pixel is created through Events Manager.

Common Setup Mistakes

• using personal advertising accounts;
• not organizing Business Manager structure;
• assigning incorrect roles;
• having only one administrator.

These mistakes can lead to loss of access.

Tips for Businesses

• assign at least two administrators;
• use business email addresses;
• separate employee permissions;
• review settings regularly.

❓ FAQ — Frequently Asked Questions

Can I have multiple Business Managers?
Yes, but it is recommended to use one main account.

Can I add a marketing agency?
Yes, through the Partners section.

Can employees be removed?
Yes, through Business Settings.

Is Business Manager required for advertising?
For businesses — yes.

Can multiple ad accounts be created?
Yes, within the Business Manager limits.