White Page Setup Guide for Facebook, Google, and TikTok
White Page for Affiliate Marketing: Setup Guide for Facebook, Google, and TikTok ⚙️
A campaign gets rejected. The creative is strong, the offer converts, the account is in good standing yet moderation sends it back.
In most cases, the problem isn't what you'd expect. The white page the landing page that moderators actually review doesn't meet the platform's requirements.
Fix the white page, and the campaign goes through. Miss the requirements, and you risk not just a rejected ad but a restricted account.
This guide breaks down what each platform checks, what the most common mistakes are, and how to build compliant white pages for Facebook, Google, and TikTok without rebuilding from scratch every time.
What Is a White Page and How Moderation Actually Works 🔍
A white page is the legitimate landing page that an advertising platform's moderator sees when reviewing your ad.
It contains no restricted content, no prohibited claims, and no elements that would violate platform policies.
The actual offer page — where real conversions happen is a separate destination that traffic is routed to after the ad is approved.
The moderation workflow looks like this: a user sees your ad → clicks the link → lands on the white page.
The moderator also clicks the link and sees the same white page. If it passes review, the campaign is approved.
This means the white page carries significant responsibility. A weak or non-compliant white page doesn't just lose the campaign it signals to the platform that the advertiser's setup is problematic.
Over time, repeated rejections at the landing page level damage account trust scores, reduce delivery quality, and in some cases lead to account restrictions.
Getting the white page right is not optional. It's a foundational part of the infrastructure.
Facebook White Page Requirements in 2026 📘
Facebook (Meta) runs one of the most active ad review systems across the industry. Both automated and human reviewers assess landing pages often within hours of submission.
Technical Checklist
- Page load time under 3 seconds on mobile
- Mobile-responsive layout (viewport meta tag required)
- HTTPS protocol — HTTP pages are flagged automatically
- Working title tag and meta description
- No broken links or redirect loops
- Schema.org markup (Article, Organization, or relevant type)
- Open Graph tags (og:title, og:description, og:image)
Content Requirements
- Minimum 500 words on the main page
- Content must match the declared niche
- Privacy Policy page required, not optional
- Contact information or contact page
- No medical claims (“cures,” “guaranteed results,” “eliminates”)
- No before/after imagery implying dramatic transformation
- Brand name, logo, and consistent visual identity
Top Rejection Reasons on Facebook
- Landing page content doesn't match the ad creative topic
- No Privacy Policy
- Page returns a 404 or loads too slowly for the crawler
- Health or financial claims that cross policy lines
- Thin content under 300 words, no structure
Google Ads White Page Requirements in 2026 🔎
Google's review system places heavier weight on content quality than Facebook's. Machine learning systems evaluate not just whether a page exists, but whether it provides genuine value to a visitor.
Technical Checklist
- Page speed score above 70 on mobile (PageSpeed Insights)
- Valid SSL certificate
- No cloaking detected — the page shown to Google's crawler must match what users see
- Structured data valid (test via Google Rich Results Test)
- Canonical tag pointing to the correct URL
- Proper heading hierarchy (H1 → H2 → H3)
- Images with descriptive alt text
Content Requirements
- Minimum 600–800 words on the main page
- Multi-page structure preferred (index + blog + contacts + privacy)
- Original, unique text — not spun or machine-translated content
- Clear site purpose stated in the first paragraph
- No deceptive claims about products, services, or outcomes
- Privacy Policy (for regulated verticals Terms of Service as well)
- Visible contact details
Top Rejection Reasons on Google
- Low-quality or duplicate content
- Destination mismatch (Google's crawler lands somewhere different from users)
- Missing or thin legal pages
- Overly aggressive monetization signals (too many outbound links, pop-ups)
- Unverifiable claims in health, finance, or legal categories
TikTok Ads White Page Requirements in 2026 🎵
TikTok has become the most demanding advertising platform from a moderation standpoint.
Its review combines automated scanning with human review, and it applies stricter content standards than either Facebook or Google in several categories.
Technical Checklist
- Fast mobile load time — TikTok's audience is almost entirely mobile
- HTTPS required
- No auto-redirects or pop-ups that interfere with navigation
- Proper meta tags (title, description, Open Graph)
- Content language must match the campaign geo — a mismatch triggers immediate review
- Cookie consent banner for EU and UK geos
Content Requirements
- Minimum 500–700 words, with preference for 800+
- Topic must strictly match the ad category
- For age-restricted categories (iGaming, alcohol, dating): age disclaimer required
- Privacy Policy mandatory
- No external links to competitor platforms
- For nutra: no medical claims, no weight loss guarantees
- Brand consistency: name and visuals must align between ad and page
Top Rejection Reasons on TikTok
- Language of the page doesn't match the campaign geo
- Missing age disclaimer for regulated content categories
- Any hint of sexual content or suggestive imagery
- Medical or health claims of any kind
- Incomplete legal pages
- Content classified as "low quality" — short text, no structure
Platform Comparison Table 📊
| Requirement | TikTok | ||
|---|---|---|---|
| Min. content volume | 500 words | 600–800 words | 500–700 words |
| Privacy Policy | Required | Required | Required |
| HTTPS | Required | Required | Required |
| Schema.org markup | Recommended | Required | Recommended |
| Age disclaimer | Not required | Not required | Required (regulated) |
| Language match to geo | Important | Important | Critical |
| Multi-page structure | Recommended | Preferred | Recommended |
| Cookie banner | Recommended | Recommended | Required (EU/UK) |
6 White Page Mistakes That Get Ad Accounts Restricted ⚠️
- Using the same white page across different geos. A landing page in English sent to a German-speaking audience immediately signals a mismatch.
- Thin content. A 200-word page with no structure isn't a white page — it's a placeholder.
- No Privacy Policy. This is the single most common rejection reason across all three platforms.
- Claims that cross policy lines. “Lose 10 kg in 30 days.” “Guaranteed returns.” “Clinically proven.”
- Slow load time. A page that takes 5+ seconds to load on mobile fails before a human moderator ever sees it.
- Reusing the same page without variation. Platforms track which URLs have been submitted before.
How to Build a Compliant White Page Without Spending 3 Days on It 🚀
Building a white page manually that meets all three platforms' requirements correct content volume, Privacy Policy, Schema markup, geo-localized text, proper structure takes 2–3 full days of work per page.
For teams running 10+ campaigns a week across multiple verticals and geos, that's not a realistic workflow.
This is the problem that automated white page generators are built to solve.
One dedicated tool in this space is Gen White Page — a white page generator built specifically for affiliate marketers.
The platform works through a Telegram bot (@GenWhitePage_bot) and delivers a ready ZIP archive with a complete white page in under 10 minutes.
Generation Flow
- Select vertical — iGaming, nutra, dating, crypto, sweepstakes, finance, and others
- Select language — 20+ languages with proper grammar and tone for the target geo
- Enter brand name — appears in the logo and throughout the page
- Add keywords and stop-words for content accuracy
- Describe the site — what the white page should communicate
- Optionally add email, phone, domain for personalization
- Receive ready ZIP archive
Every page is built from scratch: unique text, unique images, unique code.
The output includes the full folder structure, all pages (index, blog, contacts, Privacy Policy), styles, and images ready to upload.
Pricing 💰
Standard — $5.
A complete white page covering the requirements for most Facebook, Google, and TikTok campaigns.
Premium — $12.
More detailed content, higher-quality images, full personalization city, country, contact details, domain in texts and metadata.
Built for premium geos, high-value offers, and periods of stricter platform moderation.
Most teams use both in combination: Standard for the regular campaign flow, Premium for priority launches where a rejection costs significantly more than the page itself.
FAQ ❓
Does every ad campaign need its own white page?
Not necessarily but each campaign targeting a different vertical or geo should have a separate, localized white page.
Can one white page work for Facebook, Google, and TikTok simultaneously?
In some cases, yes — if the page meets the strictest requirements (TikTok's).
In practice, teams often use platform-specific variations, especially for geo-sensitive verticals like nutra and iGaming.
How many words does a white page actually need?
The safe minimum across all three platforms is 500 words on the main page.
For Google and iGaming specifically, 700–800+ is recommended.
A multi-page structure with a blog section significantly improves content quality signals.
Where can I find current white page requirements and answers to common questions?
Up-to-date requirements, generation parameters, and answers to frequent questions are available in the Gen White Page FAQ section.
